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As global trade uncertainty continues to ripple across industries, Canada is turning to one of Alberta’s strongest economic assets—its tourism sector.
During National Tourism Week (April 20–24), the federal government announced more than $1.9 million in funding aimed at strengthening tourism experiences across the province. The investment, delivered through Prairies Economic Development Canada (PrairiesCan), will support eight projects designed to expand attractions, enhance cultural and heritage offerings, and improve accommodations.
The announcement was made in Edmonton by the Honourable Eleanor Olszewski, Minister responsible for PrairiesCan, who emphasized the importance of tourism in building resilient local economies.
“Alberta has what the world is looking for,” the minister said, pointing to the province’s diverse landscapes and cultural experiences as key drivers of growth.
The funding comes at a time when economic pressures—including tariff-related uncertainty and shifting global trade conditions—are placing increased importance on sectors that can generate local jobs and long-term stability.
According to PrairiesCan, the projects will help create and sustain more than 50 jobs while encouraging year-round tourism spending. A particular focus is being placed on rural communities and off-peak travel periods, areas often overlooked in traditional tourism strategies.
By investing in both infrastructure and experience-based tourism, the federal government aims to position Alberta as a more competitive destination, not just during peak seasons but throughout the year.
Local businesses and non-profit organizations receiving support will be able to expand their offerings, attract new visitors, and contribute to stronger, more vibrant communities.
As Alberta continues to promote its natural beauty, cultural heritage, and hospitality, this latest investment signals a broader effort to ensure the province remains a top destination for both domestic and international travellers.
This article is based on a Government of Canada press release issued by Prairies Economic Development Canada. View the full release here.
