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Province invests in agri-tourism as communities gear up for a busy summer
Alberta’s rodeo season is officially underway, bringing with it a wave of excitement, tradition, and economic opportunity for rural communities across the province.
Each year, more than 100 rodeos take place in towns and cities of all sizes, drawing crowds to fairgrounds, arenas, and exhibition sites. From multi-day stampedes and professional competitions to youth showcases and international events, rodeos continue to serve as a vital part of Alberta’s cultural identity—while also delivering a significant boost to local economies.
Through continued investment in agri-tourism, the Government of Alberta is supporting agriculture societies and stampede associations in hosting and growing these events. Between 2023 and 2026, more than $1.3 million has been invested through Travel Alberta to help communities promote rodeos, expand tourism opportunities, and attract visitors to rural regions.
“Rodeos are a great example of authentic experiences that share our western heritage with visitors as they visit and stay in rural communities,” said Tourism and Sport Minister Andrew Boitchenko. “Growing agri-tourism means supporting local businesses and jobs across the province as more people explore rural Alberta.”
Agriculture and Irrigation Minister RJ Sigurdson echoed the sentiment, highlighting the deeper cultural significance of the season.
“The opening of Alberta’s rodeo season marks an exciting time steeped in tradition, celebrating the province’s vibrant heritage and deep-rooted connection to Western culture,” he said. “Rodeos have long been a gathering point for communities across Alberta, honouring the skills, courage and spirit of ranching life.”
The numbers reflect that growing interest. In 2025, 43 rodeos held under the Canadian Professional Rodeo Association banner attracted more than 525,000 fans—an increase of nearly 100,000 attendees compared to the previous year. These events generated hundreds of millions of dollars in economic activity and returned almost $1.7 million directly to community groups and initiatives.
“Rodeo is a signature Alberta experience, rooted in agriculture and powered by the values of hard work, dedication and perseverance,” said Canadian Professional Rodeo Association CEO Denny Phipps. “These events reinvest millions back into their communities annually, delivering lasting benefits far beyond the arena.”
Beyond the spectacle, rodeos play a crucial role in sustaining rural infrastructure and livelihoods. Investments tied to these events help upgrade arenas, maintain fairgrounds, and support year-round employment for livestock breeders, veterinarians, feed suppliers, and trainers.
Local leaders also point to the broader social impact.
“Rodeos strengthen local economies by supporting small businesses, creating jobs and attracting tourists from all across Canada and the United States,” said Erik LeMieux, president of the Cardston Ag Society. “They also create experiences for youth and families, fostering a sense of belonging and community pride while supporting mental health and well-being.”
With a packed calendar of events stretching from early May through the summer, Alberta’s rodeo season is set to once again unite communities, celebrate heritage, and drive economic growth across the province.
Upcoming Rodeo Highlights
- May 1–3: Drayton Valley
- May 2: Brule
- May 9: Cold Lake
- May 9–10: Medicine Lodge Rodeo
- May 16: Thorsby Haymaker Rodeo
- May 21–23: Red Deer
- May 22–24: Mayerthorpe Rodeo
- May 22–24: Rainmaker Rodeo (St. Albert)
- May 22–24: Buffalo Lake Métis Settlement
- May 28–31: Leduc
- May 28–31: Grande Prairie
- May 30–31: Harmon Valley Ag Society
- May 30–31: Hand Hills
- June 4–6: Bonnyville
- June 5–6: Brooks
- June 5–7: Stony Plain Farmer’s Days and Rodeo
- June 5–7: Lea Park
- June 5–7: Rocky Mountain House
- June 11–13: Daines Ranch Pro Rodeo
- June 18–21: Sundre Pro Rodeo
- June 25–July 1: Ponoka
To see the
Information for this article was sourced from the Government of Alberta website.
